Paul McCollam

I was the sole UI/UX designer for a consumer-facing digital product.

UI/UX Designer

UI/UX Design

Frontend Development

CTO

VP of Engineering

Competitor Analysis

I scanned the competitor landscape and compiled observations on UI/UX patterns, opportunities, challenges, and things to avoid.

Wireframes

Wireframing was used as a tool to quickly brainstorm UI designs. The most successful design presented the general status at a glance, smart recommendations, and charts intended to inform decision-making.

wireframe

Branding

Pulling from the company’s existing branding and color schemes, I created a logo, chose a color palette, and created a style guide to apply to the UI.

Frontend Development

I used Bootstrap and a Python frontend templating framework to implement the UI and tie it to the backend. Languages used included HTML, CSS, JavaScript, and Python.

mockup